Balancing Product Knowledge and Selling Skills
In this Sales Synopsis episode, Greg Ehrich, LC, and Mark Jewell dive into the ongoing debate: Is product knowledge more important than sales skills? They explore how understanding your customer’s personality and the specific needs of each project can help guide the sales process. With years of experience, Greg and Mark share their perspectives on how to strike the right balance to succeed in the lighting industry.
- Explore the balance between product knowledge and sales skills in lighting.
- Gain insights from Greg Ehrich, former NAILD President, and lighting expert.
- Learn from Mark Jewell, a sales expert and best-selling author on overcoming project barriers.
Hosted By: Greg Ehrich & Mark Jewell
