Statistics around New Aged Digital Media show that traditional media such as television, radio, and newspapers are on the way out, as new trends such as podcasting and YouTube videos become the new norm.
In 2017, 44% of all Americans and 29% of all Canadians listened to a podcast in the last year. That's a combined 120+ Million people. With 67 Million Americans and 7 Million Canadians listening to podcasts on a monthly basis. These numbers are growing as well, with 12 Million Americans and 2 millions Canadians listening to a podcast for the first time in 2017.
YouTube numbers are even bigger with 1.57 billion monthly users around the world, and 5 Billion videos watched a day. It's a fact that Millennials prefer YouTube to traditional television 2 to 1, and that by 2025 50% of viewers under the age of 32 will not subscribe to paid television.
In 2017, 45% of podcast listeners visited a sponsors website, with 20% visiting multiple times. 65% of podcast fans said they would consider buying a product or service they heard about from a podcast, and 60% said, given equal price and quality, they prefer to buy products from companies that advertise on their favorite podcasts.
In 2017, 44% of all Americans and 29% of all Canadians listened to a podcast in the last year. That's a combined 120+ Million people. With 67 Million Americans and 7 Million Canadians listening to podcasts on a monthly basis. These numbers are growing as well, with 12 Million Americans and 2 millions Canadians listening to a podcast for the first time in 2017.
YouTube numbers are even bigger with 1.57 billion monthly users around the world, and 5 Billion videos watched a day. It's a fact that Millennials prefer YouTube to traditional television 2 to 1, and that by 2025 50% of viewers under the age of 32 will not subscribe to paid television.
In 2017, 45% of podcast listeners visited a sponsors website, with 20% visiting multiple times. 65% of podcast fans said they would consider buying a product or service they heard about from a podcast, and 60% said, given equal price and quality, they prefer to buy products from companies that advertise on their favorite podcasts.
Why should you
advertise with us?
Podcast listeners are loyal. 80% fans will go back to listen to older episodes, 50% will listen to the show within 24hrs of release, and 60% will visit a sponsors website.
Podcast Listeners are the most engaged audience member in very form of media. On average, podcast listeners make it though 80% of an episode, and listen to 7 podcasts a week!
We offer multiple way to sponsor, such as in show ads, web banners, merchandise branding, product placement, show branding, and more!
